Digital Marketing is advertising delivered through digital channels. Channels include various platforms including as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
- Reach
- Followers
- Advertisement
- Global Presence
Google Digital Garage offers various courses for their Learn Digital with Google Program.
Two of the main courses offered by Google which cover the ins and outs of Digital Marketing and Search Engine Optimisation are:
| S.No. | Course | Link |
|---|---|---|
| 1. | Fundamentals of Digital Marketing | Link |
| 2. | Search Engine Optimization Fundamentals | Link |
These courses are enough to know what goes around Google AI's mind when it goes through a digital page or profile.
| S.No. | Topic |
|---|---|
| 1. | Google Ads |
| 2. | Google AdSense |
| 3. | Google Analytics |
| 4. | Google Webmaster |
The reason popular Engines like Yahoo or DuckDuckGo haven't been mentioned yet is because Google is a trendsetter and anything shared by Google has to be incorporated by everyone to maintain consistency. Mastering one, can help you master all.
| S.No. | Tip / Trick |
|---|---|
| 1. | Make a twitter account and add all details asked by them. Twitter has bots and that helps you get trending. They also have good SEO. |
| 2. | LinkedIn also gets you trending and pushes posts through hashtags. |
| 3. | Twitter caption limits (280 characters). |
| 4. | Use hashtags. Not too many to look like spam but just enough. 5-6 hashtags per post is fine. #100DaysOfCode & #CodeNewbie are good to use for everything. |
| 5. | Don’t use same word more than 5 times in your web page or Google will mark it spam. Not always but keep repetitions around 5. |
| 6. | Google Ads- monitor, experiment and change. |
| 7. | Image names & Video names should be what you want it to be shown on Google for. Example: Akshat_Gupta_WebDeveloper.png (everywhere including social handles and websites). |
| 8. | Link all social profiles (Insta, FB, LinkedIn, Google, Twitter). |
| 9. | Use Google Search Console to put your sitemap on Google Crawler and hence apply to get your website indexed and shown on Google. |
| 10. | Sitemaps are basically descriptions of when a page was created and what it has. |
| 11. | Add meta tags. |
| 12. | Pay to promote on FB not Insta. Since Facebook is the parent company, it promotes on Insta for free. |
| 13. | Editing posts reduces reach. |
| 14. | Share on Facebook and other options also reduce reach. Do it individually. (Insta has share to FB option. Don’t use it). |
| 15. | YouTube has new algo changes. Pushing businesses which are active rather than popular. Use the right hashtags and descriptions and be active. |
| 16. | Make a Wikipedia account for yourself and make an article on yourself. |
| 17. | Star repos and fork repos on GitHub. More of these your repo has, more famous it is. |
| 18. | Be regular and try to interact more on social media. |
| 19. | Write blogs as much as possible. |
| 20. | Technical SEO |
We hope you now know the roadmap to being a professional Digital Marketer ✌️