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free-ways-to-get-keyword-ideas.html
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<time class="post-full-meta-date" datetime="28 March 2018">March 28, 2018</time>
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<h1 class="post-full-title">Free Ways To Get Keyword Ideas</h1>
<h2 class="post-card-title">Search Marketing Topics and Optimization</h2>
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<p>Did your free trial on those fancy keyword planning tools run out?</p>
<p>Are you a beginner to keyword research not wanting to spend a ton while you learn the concepts?</p>
<p>Do you just want be as cost-effective as possible?</p>
<p>Keywords are a crucial component to SEO.</p>
<p>Every good search marketing campaign usually starts with thorough keyword research.</p>
<p>But what happens when you run out of ideas and need new ways to get them?</p>
<p>Check out these unique ways to get more keyword ideas for free!</p>
<h2>1. Related Searches</h2>
<p>Ever notice that at the bottom of a search engine results page (SERP) there is a section usually titled “Searches related to ____”?</p>
<img src="assets/images/relatedsearch.png" alt="Google related searches">
<p>This section is your friend, my friends. </p>
<p>It contains a list of other searches people have done related to the keyword entered in the search bar.</p>
<p>Related searches is great, alternative way to gather key phrases.</p>
<h2>2. Autocomplete</h2>
<p>When you start typing into Google, it will start to auto suggest search queries based on common searches and what it thinks you are looking for.</p>
<img src="assets/images/auto1.png" alt="Google auto suggesting">
<p>From this auto suggested list, you can get a feel for popular phrases people search for.</p>
<p>This is a good place to start generating keyword ideas.</p>
<h2>3. Incognito Mode</h2>
<p>Search engines like Google are committed to showing the most relevant search results based on a user query. </p>
<p>Technology has advanced the point where Google can show different search results to different people depending on user preferences, activities, and search history.</p>
<p>Because of this, the keyword ideas you get from using related searches or autocomplete might be biased in your favor.</p>
<p>Exhibit A</p>
<img src="assets/images/auto2.png" alt="Google auto suggesting SEO content">
<p>See how when I just type “what is”, all of the possible search queries are related to SEO. That’s because Google knows I have been spending a lot of time on SEO related content lately.</p>
<p>To combat this, log out of all Google accounts and open an Incognito window.</p>
<p>Now repeat the above tips in Incognito mode to get true search suggestions.</p>
<img src="assets/images/auto3.png" alt="Google auto suggesting various suggestions">
<h2>4. Pencil and Paper </h2>
<p>We’re taking it old school.</p>
<p>Sit down with pencil and a piece of paper and write down every keyword phrase or variation you can think of that comes to your head. </p>
<p>This is going to require a little imagination. If you get stuck and can’t think of any more, grab a thesaurus or ask a friend to help you grow your list.</p>
<h2>5. Talk to Your Customers</h2>
<p>Get keyword ideas straight from the minds of your intended customers by doing your research and talking directly to them.</p>
<p>Also, investigate what potential customers are searching for via forums like Quora or Reddit.</p>
<img src="assets/images/quora.png" alt="Quora search results">
<p>You can pick out keyword phrases straight from the questions, such as:<br>
<em>“Best digital marketing course”</em><br>
<em>“Basics of digital marketing”</em><br>
<em>“How to learn digital marketing”</em>
</p>
<h2>6. Free Tools</h2>
<p>Not all SEO tools cost money to benefit from. </p>
<p>While many tools can require users to connect their credit cards for access, there are other tools out there that are completely free or at least let you use a free version of the product.</p>
<p>Try using <a href="https://adwords.google.com/home/tools/keyword-planner/#?modal_active=none">Google Keyword Planner</a> or <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> next time you need some keyword ideas.</p>
<p>These tools take a base keyword, then auto-generate thousands of keyword ideas within seconds.</p>
<p>What is great about these tools is that they can tell you the competitiveness of a keyword, search volume, and can even let you target your results based on geographic location.</p>
<br>
<p>I’m sure in the future when you are a certified SEO Master you will have the funds to use the fancy, but costly, search tools available on the market. </p>
<p>Still, keep these methods in mind anytime you need to get creative!</p>
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