Silverstripe - Google Tag Manager

Author: Andrew Mc Cormack

A Silverstripe module to add Google Tag Manager Version 2 datalayer, event, and ecommerce integration. Using simple functions push any values you want to the datalayer for full Tag Manager integration within Silverstripe. The module genreates a formatted json dataLayer which can be accessed easily through the Google Tag Manager UI.

Features

• Push datalayer key value pairs easily
• Push events to trigger Tag Manager tags
• Set ecommerce currency code
• Set product impressions
• Set product promotions
• Set product detail views
• Set add to cart actions
• Set remove from cart actions
• Set purchase data / purchase item data
• Set refund transactions / transaction item(s)
• Supports multiple exommerce actions on each page

Guides

• Installation
  • Composer
  • Controller and View
  • Validating your Search Console property
• Pushing Data
  • Pushing to the data layer
  • Pushing an event to the data layer
• Pushing Ecommerce Data
  • Setting the ecommerce currency
  • Pushing a product impression
  • Pushing a product promotion impression
  • Pushing a product detail view
  • Pushing an add to cart action
  • Pushing a remove from cart action
  • Pushing a purchase transaction and items
  • Refunding a transaction or items

License

Copyright (c) 2016, Andrew Mc Cormack <andrewm@cyber-duck.co.uk>.
All rights reserved.

Redistribution and use in source and binary forms, with or without
modification, are permitted provided that the following conditions
are met:

    * Redistributions of source code must retain the above copyright
      notice, this list of conditions and the following disclaimer.

    * Redistributions in binary form must reproduce the above copyright
      notice, this list of conditions and the following disclaimer in
      the documentation and/or other materials provided with the
      distribution.

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