Market Basket Analysis
Market basket analysis is a powerful analysis of the implementation of cross-selling strategies. This analysis is crucial in retailing to discover customer behaviours in a large basket.
Data Explanation
The dataset I used for this analysis is obtained from Kaggle. For this analysis, I prepared a basket using only three months of transaction data starting from January 2010 to February 2011.
Used tools
- Google Colab
- Python
Required libraries
- Pandas
- NumPy
- Apriori
- Seaborn
- Matplotlib