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Google Data Analytics Capstone Project

Annual membership versus casual use of bike sharing

Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.

Business task:

  1. How do annual members and casual riders use Cyclistic bikes differently?
  2. How to convert casual riders to annual members?

Deliverables:

By analyzing the previous 12 months of Cyclistic trip data, I intend to produce a detailed presentation that includes the following deliverables:

  1. A clear statement of the business task
  2. A description of all data sources used
  3. Documentation of any cleaning or manipulation of data
  4. A summary of your analysis
  5. Supporting visualizations and key findings
  6. Your top three recommendations based on your analysis

Useful links: