Google Data Analytics Capstone Project

Annual membership versus casual use of bike sharing

Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.

Business task:

1. How do annual members and casual riders use Cyclistic bikes differently?
2. How to convert casual riders to annual members?

Deliverables:

By analyzing the previous 12 months of Cyclistic trip data, I intend to produce a detailed presentation that includes the following deliverables:

1. A clear statement of the business task
2. A description of all data sources used
3. Documentation of any cleaning or manipulation of data
4. A summary of your analysis
5. Supporting visualizations and key findings
6. Your top three recommendations based on your analysis

Useful links:

• data_analyze.R This is the main file for analyzing the previous 12 months of cycling trip data for case study 1 in the Google Data Analytics Capstone Project using R.

• Analysis Process A step-by-step description of how the data analysis is performed can be found here.

• Tableau Dashboard Using Tableau, I created a dashboard to visualize the results of the data analysis.

• Detailed presentation To present the results of my analysis, I created a PowerPoint presentation.