Adding Academy & Marketing asset links contextually

source/_static/badges/academy-calls.rst

@@ -3,7 +3,7 @@
 
 .. raw:: html
 
-  <a href="https://mattermost.com/pl/mattermost-academy-calls-training" class="mm-badge mm-badge--academy" target="_blank">
+  <a href="https://academy.mattermost.com/p/new-mattermost-copilot-multi-llm-setup-usage" class="mm-badge mm-badge--academy" target="_blank">
     <img src="../_static/images/badges/academy-callout-image.jpg" alt="" />
     <div class="mm-badge__copy">
       <span class="mm-badge__accent-text">Mattermost Academy</span>

source/_static/badges/academy-playbooks.rst

@@ -3,7 +3,7 @@
 
 .. raw:: html
 
-  <a href="https://mattermost.com/pl/mattermost-academy-playbooks-training" class="mm-badge mm-badge--academy" target="_blank">
+  <a href="https://academy.mattermost.com/p/mattermost-playbooks-onboarding-training" class="mm-badge mm-badge--academy" target="_blank">
     <img src="../_static/images/badges/academy-callout-image.jpg" alt="" />
     <div class="mm-badge__copy">
       <span class="mm-badge__accent-text">Mattermost Academy</span>

source/_static/badges/academy-teams.rst

@@ -3,7 +3,7 @@
 
 .. raw:: html
 
-  <a href="https://mattermost.com/pl/mattermost-academy-teams-training" class="mm-badge mm-badge--academy" target="_blank">
+  <a href="https://academy.mattermost.com/p/new-mattermost-for-microsoft-teams-integration" class="mm-badge mm-badge--academy" target="_blank">
     <img src="../_static/images/badges/academy-callout-image.jpg" alt="" />
     <div class="mm-badge__copy">
       <span class="mm-badge__accent-text">Mattermost Academy</span>

source/about/devops-collaboration.rst

@@ -1,7 +1,11 @@
 DevOps collaboration
 ====================
 
-In DevOps, teams work together to accelerate software development and deployment processes, reduce costs, and ensure their organization remains competitive in the fast-paced digital marketplace. 
+In DevOps, teams work together to accelerate software development and deployment processes, reduce costs, and ensure their organization remains competitive in the fast-paced digital marketplace.
+
+.. tip::
+
+  Watch `this on demand webinar on driving security and business vbalue through DevOps <https://mattermost.com/driving-security-with-devops/>`_ to learn why developer experience is still critical to driving value inside and from the organization. Then download our `release management guide <https://mattermost.com/level-up-release-management-guide/>`_ to learn how to create strong release management processes to delivery software quickly and predictably, and our `technical and operational team productivty datasheet <https://mattermost.com/technical-and-operational-team-productivity-datasheet/>`_ to learn how technical and operational teams can benefit from using Mattermost for collaboration.
 
 DevOp practitioners include a variety of disciplines including product managers, designers, developers, operations, quality assurance, security, and project managers. 
 

source/about/incident-response-collaboration.rst

@@ -1,7 +1,11 @@
 Incident response collaboration
 ===============================
 
-Teams require collaboration to respond to incidents and outages quickly and effectively. This involves coordinating efforts between developers, operations, and customer support teams to identify and resolve issues, communicate with stakeholders, and implement preventive measures to avoid similar incidents in the future. 
+Teams require collaboration to respond to incidents and outages quickly and effectively. This involves coordinating efforts between developers, operations, and customer support teams to identify and resolve issues, communicate with stakeholders, and implement preventive measures to avoid similar incidents in the future.
+
+.. tip::
+
+  Watch `this on demand webinar on securing mission-critical work <https://mattermost.com/webinar/cybersecurity-incident-response/>`_ to learn how to overcome key challenges to effective incident response. Then download our `best practices for incident response workflows guide <https://mattermost.com/best-practices-for-improving-incident-response-guide/>`_ to learn how to develop and customize a comprehensive incident response plan.
 
 In an incident response situation, various stakeholders can be involved, each with their own roles and responsibilities.
 

source/about/maximize-microsoft-investment.rst

@@ -1,7 +1,7 @@
 Maximize your Microsoft investment
 ===================================
 
-Supplement existing investments in Microsoft Teams, M365, and Entra ID with Mattermost for Microsoft Teams v10 for everyday collaboration with Mattermost’s specialized workflow platform for technical and operational teams needing advanced customization, toolchain integration, and deployment to segregated networks. 
+Supplement existing investments in Microsoft Teams, M365, and Entra ID with Mattermost for Microsoft Teams v10 for everyday collaboration with Mattermost’s specialized workflow platform for technical and operational teams needing advanced customization, toolchain integration, and deployment to segregated networks.
 
 .. toctree::
   :maxdepth: 1
@@ -13,3 +13,7 @@ Supplement existing investments in Microsoft Teams, M365, and Entra ID with Matt
 * :doc:`Mattermost for Microsoft Calendar </integrate/microsoft-calendar-interoperability>` - Integrate Microsoft Calendar into Mattermost to receive daily summaries of calendar events, synchronize your Microsoft O365 status in Mattermost, and accept or decline calendar invites from Mattermost.
 * :doc:`Mattermost Playbooks for Microsoft Teams </integrate/playbooks-for-microsoft-teams>` - Improve cross-organizational alignment and awareness by enabling access to your active, repeatable processes and status updates in Mattermost directly in Microsoft Teams.
 * :doc:`Entra ID Single Sign-On </onboard/sso-entraid>` - Enable single sign-on and group management in Entra ID to unify user management and access control in a M365 environment.
+
+.. tip::
+
+  Download our `Mattermost for Microsoft Teams datasheet <https://mattermost.com/mattermost-for-microsoft-teams-datasheet/>`_ to learn how Mattermost helps your organization get more from your Microsoft tools.

source/about/secure-command-and-control.rst

@@ -5,6 +5,10 @@ Mattermost's Secure Command and Control solution is designed to provide fast and
 
 The solution provides easy-to-use collaboration for technical teams, including team messaging, file sharing, audio and screen-share, and process automation directly from your mobile device on iOS or Android. The solution is specifically designed to address the challenges of enterprise-scale secure mobile communications.
 
+.. tip::
+
+    Download `this guide to out-of-band communications <https://mattermost.com/out-of-band-communications/>`_ to learn more about maintaining business continuity, and `this Mattermost for Security Team Operations datasheet <https://mattermost.com/mattermost-security-team-ops-datasheet/>`_ to learn how Mattermost helps increase cyber resilience with faster detection, response, and remediation workflows with collaboration purpose-built for security team operations.
+
 Features include:
 
 * :doc:`Private mobile communications </deploy/mobile-overview>` to provide secure mobile apps via encryption keys and certifications with custom mobile applications.

source/about/use-cases.rst

@@ -1,7 +1,7 @@
 Use cases
 =========
 
-Learn how technical and operational teams use Mattermost to accelerate mission-critical work across a wide variety of disciplines. 
+Learn how technical and operational teams use Mattermost to accelerate mission-critical work across a wide variety of disciplines.
 
 .. toctree::
    :maxdepth: 1
@@ -16,4 +16,12 @@ Learn how technical and operational teams use Mattermost to accelerate mission-c
 - **Maximize your Microsoft investment** - Learn how to speed mission-critical outcomes by :doc:`supplementing existing investments in Microsoft Teams, M365, and Entra ID </about/maximize-microsoft-investment>` for everyday collaboration with Mattermost’s specialized workflow platform for technical and operational teams needing advanced customization, toolchain integration, and deployment to segregated networks. 
 - **Secure command and control** - Learn about the :doc:`Mattermost Secure Command and Control </about/secure-command-and-control>` solution, designed to provide fast and secure mobile communications for technical teams.
 - **DevOps collaboration** - Learn how engineers, IT admins, and other operational teams :doc:`use Mattermost to accelerate mission-critical processes </about/devops-collaboration>`, from quality assurance and technical support to release management, and  accelerate software development and deployment processes and reduce costs.
-- **Incident response collaboration**: Learn how security teams use Mattermost to :doc:`coordinate fast, effective incident response workflows </about/incident-response-collaboration>` to keep their organizations more secure and reduce downtime. 
+- **Incident response collaboration**: Learn how security teams use Mattermost to :doc:`coordinate fast, effective incident response workflows </about/incident-response-collaboration>` to keep their organizations more secure and reduce downtime.
+
+.. tip::
+
+   Enroll in the following free Mattermost Academy courses to learn more leveraging Mattermost for your mission-critical operations:
+
+   - `Release Management <https://academy.mattermost.com/p/release-management>`_
+   - `Platform Engineering <https://academy.mattermost.com/p/platform-engineering>`_
+   - `Agile Software Development <https://academy.mattermost.com/p/devops-in-mattermost>`_

source/collaborate/chat-with-copilot.rst

@@ -6,9 +6,12 @@ Chat with Copilot
 
 Overcome information overload and streamline team communication and collaboration with Mattermost Copilot in your Mattermost instance. Copilot is a generative AI assistant with a flexible LLM backend that can be configured to meet your organization's needs. Copilot can summarize call recordings, threads, unread channel messages, and provide insights on any topic you're curious about.
 
-.. note::
+.. tip::
 
-  Copilot must be :doc:`enabled and configured </configure/enable-copilot>` by a Mattermost system admin in the System Console before you can start using it.
+  Looking for a Mattermost Copilot demo? Watch this `AI-Enhanced Collaboration on demand webinar <https://mattermost.com/webinar/copilot-demo-ai-enhanced-collaboration/>`_ to learn how Copilot can enhance your mission-critical workflows.
+
+.. include:: ../_static/badges/academy-copilot-calls.rst
+  :start-after: :nosearch:
 
 With Copilot you can perform the following tasks:
 
@@ -18,8 +21,9 @@ With Copilot you can perform the following tasks:
 - Extract learnings and transform content into charts, resources, documentation, articles, and more
 - Dig further into any topic by asking for insights
 
-.. include:: ../_static/badges/academy-copilot-calls.rst
-  :start-after: :nosearch:
+.. note::
+
+  Copilot must be :doc:`enabled and configured </configure/enable-copilot>` by a Mattermost system admin in the System Console before you can start using it.
 
 Get started
 ------------

source/collaborate/collaborate-with-audio-video.rst

@@ -3,6 +3,10 @@ Collaborate with audio and video
 
 Mattermost offers native real-time chat, self-hosted audio calls, and screen sharing within your own network, enabling secure, effective team communication and collaboration.
 
+.. tip::
+
+    Looking for a `Skype for Business replacement <https://mattermost.com/skype-for-business-datasheet/>`_? Learn why Mattermost is the best solution to upgrade your collaboration strategy
+
 For video conferencing, Mattermost integrates seamlessly with leading providers, giving users the flexibility to easily transition from chat to video:
 
 - **Pexip**: An enterprise-grade video conferencing solution with advanced security features, tailored for secure and scalable video collaboration.

source/configure/enable-copilot.rst

@@ -4,7 +4,11 @@ Enable Copilot
 .. include:: ../_static/badges/allplans-cloud-selfhosted.rst
   :start-after: :nosearch:
 
-Signficantly increase team productivity and decision-making speed by enhancing your real-time collaboration capabilities with instant access to AI-generated information, discussion summaries, and contextually-aware action recommendations with Mattermost's Copilot. Your users can interact with AI capabilities directly within their daily communication channels without needing to switch between multiple tools or platforms
+Signficantly increase team productivity and decision-making speed by enhancing your real-time collaboration capabilities with instant access to AI-generated information, discussion summaries, and contextually-aware action recommendations with Mattermost's Copilot. Your users can interact with AI capabilities directly within their daily communication channels without needing to switch between multiple tools or platforms.
+
+.. tip::
+
+  Looking for a Mattermost Copilot demo? Watch this `AI-Enhanced Collaboration on demand webinar <https://mattermost.com/webinar/copilot-demo-ai-enhanced-collaboration/>`_ to learn how Copilot can enhance your mission-critical workflows, then download the `Mattermost Copilot datasheet <https://mattermost.com/mattermost-copilot-datasheet/>`_ to learn more about integrating with industry-leading large language models (LLMs).
 
 .. include:: ../_static/badges/academy-copilot-setup.rst
   :start-after: :nosearch:

source/configure/plugins-configuration-settings.rst

@@ -1115,6 +1115,10 @@ MS Teams
 
 Mattermost for Microsoft Teams enables you to break through siloes in a mixed Mattermost and Teams environment by forwarding real-time chat notifications from Teams to Mattermost.
 
+.. tip::
+
+  Download our `Mattermost for Microsoft Teams datasheet <https://mattermost.com/mattermost-for-microsoft-teams-datasheet/>`_ to learn how Mattermost helps your organization get more from your Microsoft tools.
+
 Access the following configuration settings in the System Console by going to **Plugins > MS Teams**.
 
 .. include:: ../_static/badges/academy-msteams.rst

source/deploy/mobile-overview.rst

@@ -6,25 +6,25 @@ Deploy Mattermost mobile apps
 
 This documentation provides foundational information you need when developing a plan for an enterprise mobile application deployment. It’s intended for business leaders, system administrators, and mobile app developers responsible for deploying Mattermost in their organization.
 
-This documentation provides information to help you: 
+This documentation provides information to help you determine the ideal mobile deployment model for your organization, understand what’s required to build your own Mattermost Mobile Apps, and deploy Mattermost mobile apps.
 
-- Determine the ideal mobile deployment model for your organization.
-- Understand what’s required to build your own Mattermost Mobile Apps.
-- Deploy Mattermost mobile apps.
+.. tip::
 
-.. note::
-
-  - Mattermost Cloud customers must use Mattermost pre-built public apps for mobile deployment. 
-  - Some features described in this guide are available only in Mattermost Enterprise Edition.
+  Download `this Mattermost mobile datasheet <https://mattermost.com/mattermost-mobile-datasheet/>`_ to learn more about key features and use cases for the Mattermost mobile app.
 
 Decision summary
 ----------------
 
 When planning for a mobile app deployment, you have two important decisions to make: 
 
-- What app will you deploy - a pre-built app or your own custom build?
+- What app will you deploy? A pre-built app or your own custom build?
 - How will you deploy it?
 
+.. note::
+
+  - Mattermost Cloud customers must use Mattermost pre-built public apps for mobile deployment. 
+  - Some features described in this guide are available only in Mattermost Enterprise Edition.
+
 Mattermost provides official mobile apps through public app stores including the `Apple App Store <https://www.apple.com/ca/app-store>`__ and the `Google Play Store <https://play.google.com/store>`__. These apps are referred to throughout this documentation as Mattermost's pre-built mobile apps. Using Mattermost's pre-built apps is the easiest and fastest approach since your users can download the apps from public app stores, or you can use an EMM provider to maintain full control over the distribution process or enforce or restrict specific security policies. See :doc:`Using Mattermost’s Pre-Built Apps </deploy/use-prebuilt-mobile-apps>` to learn more about using Mattermost pre-built apps.
 
 If you want to control the app's look and feel, or host your own push proxy server, you can build your own mobile apps and manage your own app distribution. See :doc:`Building and Distributing Your Own Custom Mattermost Mobile Apps </deploy/build-custom-mobile-apps>` to learn more about working with custom built apps.

source/guides/preferences.rst

@@ -9,6 +9,10 @@ You can customize many aspects of your Mattermost experience based on your prefe
 .. include:: ../_static/badges/academy-customize-ui.rst
   :start-after: :nosearch:
 
+.. tip::
+
+  Download `this guide to customizing Mattermost for technical teams <https://mattermost.com/customizing-mattermost-for-technical-teams-guide/>`_ to learn how to get more from the platform.
+
 Learn more
 ----------
 

source/guides/repeatable-processes.rst

@@ -14,6 +14,9 @@ Playbooks monitor channels for keywords or user actions to trigger a structured
 
 :doc:`Advanced permissions </repeatable-processes/share-and-collaborate>` are also available to delegate and manage playbook controls in larger organizations.
 
+.. image:: ../images/Playbooks_Hero.png
+   :alt: An example of the collaborative playbooks screen that includes active run details in the right-hand pane.
+
 Configuration
 --------------
 
@@ -27,10 +30,10 @@ Use collaborative playbooks to orchestrate prescribed workflows and define, stre
 .. include:: ../_static/badges/academy-playbooks.rst
   :start-after: :nosearch:
 
-Try it yourself! Walk through our `Incident Response playbook demonstration <https://mattermost.com/demo/playbooks-incident-response/>`__ to see what you can do with playbooks.
+Try it yourself!
+~~~~~~~~~~~~~~~~
 
-.. image:: ../images/Playbooks_Hero.png
-   :alt: An example of the collaborative playbooks screen that includes active run details in the right-hand pane.
+Walk through our `Incident Response playbook demonstration <https://mattermost.com/demo/playbooks-incident-response/>`__ to see what you can do with playbooks.
 
 Learn more
 ----------

source/integrate/gitlab-interoperability.rst

@@ -4,11 +4,11 @@ Connect GitLab to Mattermost
 .. include:: ../_static/badges/allplans-cloud-selfhosted.rst
   :start-after: :nosearch:
 
-Minimize distractions and reduce context switching between your GitLab code repositories and your communication platform by integrating GitLab with Mattermost. Help your teams stay focused and productive with daily task summaries, real-time updates and notifications on new and closed merge requests, new and closed issues, and tag creation events, directly from Mattermost channel subscriptions.
+Minimize distractions and reduce context switching between your GitLab code repositories and your communication platform by integrating GitLab with Mattermost. You control which events trigger notifications beyond default events, including merges, issue comments, merge request comments, pipelines, pull reviews, and many more. Help your teams stay focused and productive with daily task summaries, real-time updates and notifications on new and closed merge requests, new and closed issues, and tag creation events, directly from Mattermost channel subscriptions.
 
-.. note::
-  - You can also control which events trigger notifications beyond default events, including merges, issue comments, merge request comments, pipelines, pull reviews, and many more.
-  - Mattermost supports both Software-as-a-Service (SaaS) and on-premises versions of GitLab.
+.. tip::
+
+  Watch `this on demand webinar on release management with Mattermost and GitLab <https://mattermost.com/webinar/release-management-with-gitlab/>`_ to learn how to streamline and standardize your release processes, while reducing the amount of effort required to ship your latest releases.
 
 .. image:: ../images/gitlab_mattermost.png
   :alt: An example of the GitLab integration for Mattermost.
@@ -18,6 +18,10 @@ Setup
 
 Setup starts in GitLab and configuration ends in Mattermost.
 
+.. note::
+
+  Mattermost supports both Software-as-a-Service (SaaS) and on-premises versions of GitLab.
+
 Register an OAuth app in GitLab
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~