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A look at 5 different regression models for a project I did at the University of Technology, Sydney

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Marketing_analysis_regression

A bit of a deeper look into 5 regression models for the purpose of predicting whether a person will be subscribed or not.

The dataset includes many attributes of a persons socioeconomic and economic status and whether or not they subscribed to a phone plan.

  1. age: age of person
  2. job : type of job
  3. marital : marital status
  4. education: education level
  5. default: credit in default
  6. housing: housing loan
  7. loan: personal loan
  8. contact: contact communication type
  9. month: last contact month of year 10.day_of_week: last contact day of the week
  10. duration: last contact duration
  11. campaign: number of contacts performed during the campaign
  12. pdays: number of days that passed by after the client was last contacted from a previous campaign
  13. previous: number of contacts performed before the campaign
  14. poutcome: outcome of the previous marketing campaign
  15. emp.var.rate: employment variation rate - quarterly indicator
  16. cons.price.idx: consumer price index - monthly indicator
  17. cons.conf.idx: consumer confidence index - monthly indicator
  18. euribor3m: euribor 3 month rate - daily indicator
  19. nr.employed: number of employees - quarterly indicator
  20. subscribed - subscribed a term deposit

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A look at 5 different regression models for a project I did at the University of Technology, Sydney

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