Software Project and Process Management | Tongji Univ. Software Engineering Course Design
Supplemental material like code, exercises, datasets, notes etc. for my book "The Modern Business Data Analyst: A Case Study Introduction into Business Analytics with CRISP-DM and R"
Portfolio project: Discovery project for an ecommerce in the cosmetics sector. Developed a conversion rate optimisation (CRO) plan of 10 specific initiatives organized into 5 major business levers to break the flat evolution of the company’s KPIs over the last few months and achieve an overall increase in ecommerce revenues.
We are looking to increase productivity and reduce costs in order management
Simulate a real business-case setup and perform Sales Analysis
Analysis and Optimization of an Ecommerce Company. An extensive Conversion Rate Optimization (CRO) plan is developed to reverse the stagnant trend in an ecommerce company and drive a significant increase in its revenues. This plan consists of 10 specific initiatives, categorized into five key business levers.
R-Package that contains misc functions for data science and to streamline the development of decision support and business analytics systems
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