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This project encompasses feature engineering, exploratory data analysis (EDA), customer retention analysis, RFM segmentation, and in-depth statistical analysis to gain actionable insights.

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ThomasLearningInData/Online_Retails_Analysis

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Analysis on Online Retails data

Raw dataset: Online Retail.xlsx

Purpose Skills Dataset Notebook Generated New Dataset
Data preprocessing and understanding the data Data cleaning, feature engineering, EDA, and generate category with AI Online Retail.xlsx EDA-Online-Retail.ipynb cleaned_Online_Retail.csv
Explore UK products Product analysis and profitability insights cleaned_Online_Retail.csv products_return.ipynb UK_return_rate.csv
Explore customer data Customer retention analysis, Generating E-commerce metrics, RFM analysis, and Statistical analysis cleaned_Online_Retail.csv Customer_Analysis.ipynb rmf.csv, cohort_data.csv
Explore customer behavior Churn analysis, price analysis, Customer Segmentation (with K-Means) rmf.csv, cohort_data.csv customer_behaviour_analysis.ipynb customer_behaviour.csv

Note: I have utilized both OpenAI and Choq (with the Llama3-8B-8192 model) to generate a new category column based on the text data. While OpenAI provides more accurate results, it operates on a paid-per-prompt basis. Choq offers a limited number of free prompts but also requires payment for extended usage. The code for generating the new category column has been included in the EDA-Online-Retail.ipynb notebook. If you'd like to generate the data yourself, you can insert your API key and run the code.

EDA

Business insight are listed inside the ipynb file.

Monthly Total Revenue and Number of Orders by Country:

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Weekday vs weekend purchase

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Top 20 Customers by Total Purchases and Total Spend

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Top 20 Customers by Total Spend and Their Number of Purchases

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Daily Sales Trends by Country - UK

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Most Selling 20 Products

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Correlation

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Top 10 Return Rate Products

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Top 10 Performers by Sales Volume

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Customer Retention by Monthly

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New Customers Acquired Each Day by Country

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RFM Score: it has been weighted

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Multiple Linear Regression

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Number of Customers Who Churned at Different Time Periods

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Average Product Ratios by Country: it has been weighted

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Elbow Method to detect the best number of clusters for KNN (n_clusters=4)

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Cluster the customer based on the RFM and product price ratio

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This project encompasses feature engineering, exploratory data analysis (EDA), customer retention analysis, RFM segmentation, and in-depth statistical analysis to gain actionable insights.

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